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Amazon Is Spending $100 Million to Teach Cloud Customers About AI

E-commerce giant, Amazon is looking for ways to sell more services and compete with Microsoft and Google in generative artificial intelligence.

Tweet on Amazon AI cloud service

Tweet on Amazon Cloud

Amazon.com Inc.’s cloud unit is building a program to help customers develop and deploy new kinds of artificial intelligence products as the biggest seller of cloud services tries to match Microsoft and Google in the market for so-called generative AI.

Amazon Web Services is investing $100 million to set up the AWS Generative AI Innovation Center, which will link customers with company experts in AI and machine learning.

They’ll help a range of clients in health care, financial services, and manufacturing build customized applications using the new technology.  Highspot Inc. and Twilio Inc., which sell sales and marketing software, will be early users of the innovation center, Amazon said.

The goal is to help sell more cloud services, convincing clients to turn to AWS as they build new generative AI applications rather than Microsoft Corp.’s Azure, which has seized an early lead owing to its partnership with ChatGPT maker OpenAI, or Alphabet Inc.’s Google, which pioneered much of the early technology underpinning this new frontier.


Image: Amazon