Apple Exploring New Source of Revenues
An executive who oversaw the car project is leading the effort.
The device would offer a twist on home products from Amazon and Meta
Apple on innovation and R&D
@Apple Inc., seeking new sources of revenue, via Bloomberg#apple #robotics #iPad https://t.co/FXRVZ9Hgci
— The_Journalbiz (@the_journalbiz) August 16, 2024
Bloomberg News on Apple
Apple Inc., seeking new sources of revenue, is currently coining with the development of a pricey tabletop home device that combines an iPad-like display with a robotic limb.
The company now has a team of several hundred people working on the device, which uses a thin robotic arm to move around a large screen, according to people who know the matter.
The product, which relies on actuators to tilt the display up and down and make it spin 360 degrees, would offer a twist on home products like Amazon.com Inc.’s Echo Show 10 and Meta Platforms Inc.’s discontinued Portal.
The device is envisioned as a smart home command center, videoconferencing machine, and remote-controlled home security tool, said the people, who asked not to be identified because the work isn’t public.
The project — codenamed J595 — was approved by Apple’s executive team in 2022 but has started to formally ramp up in recent months, they said.
The shift into robotics is part of a broader effort to boost sales and capitalize on Apple Intelligence, a suite of artificial intelligence technology that’s coming to the iPhone, iPad, and Mac this year. The company also is seeking new growth opportunities after ending efforts to develop a self-driving car earlier this year
