Apple To Launch iPhone 15 by Mid-September

Aug 29, 2023 thejournalbiz

Apple Inc. has set Sept. 12 as the date for its biggest product-upgrade event of the year, when it’s set to unveil the iPhone 15 line and next-generation smartwatches.

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@Apple To Launch iPhone 15 by Mid-September!

Apple Inc. has set Sept. 12 as its most significant product upgrade event of the year!#apple #iPhone15 #Smartwatch pic.twitter.com/LTRsWUJxnf

— The_Journalbiz (@the_journalbiz) August 29, 2023

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The company announced the plans on its website and via email under the tagline “Wonderlust.”

The presentation will be streamed online at 10 a.m. Pacific, with an accompanying event at Apple’s Steve Jobs Theater in Cupertino, California. Bloomberg previously reported that Apple was planning to introduce the new products on that day.

Apple is under more pressure than usual with this iPhone launch. Its sales have slid for three straight quarters as the company contends with shaky demand for smartphones and other devices.

The new products should help restore growth this holiday season — Apple’s biggest sales period of the year. Together, the iPhone and Apple Watch bring in the majority of the tech giant’s revenue.