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Nvidia to Challenge Intel With Processors for PCs

Chip news sends shares of Arm higher, while Intel declines

AMD also preparing Arm-based PC chips for the 2025 debut

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Nvidia to Challenge Intel With Arm-Based Chips for PCs

Nvidia Corp. is using Arm Holdings Plc technology to develop chips that would challenge Intel Corp. processors in personal computers, ratcheting up competition between the two semiconductor makers, according to people familiar with the situation.

Nvidia, whose artificial intelligence accelerator chips already dominate that market, is attempting to make central processing units for PCs, said the people, who asked not to be identified because the matter is private. The CPUs would run Microsoft Corp.’s Windows operating system and go on sale as soon as 2025.

Intel’s main rival in PCs, Advanced Micro Devices Inc., is now also working on Arm-based processors, according to the people. AMD currently licenses Intel’s technology.

The news jarred investors, sending Intel shares down 3.1% on Monday, though it’s not the first attempt to use Arm technology — common on smartphones — to crack the PC processor industry. A number of companies have made a run at traditional PC processors over the years with little impact.