Ford has surpassed 120,000 orders for the Lightning, CEO Jim Farley told investors!
About 75% of the orders are from those people new to the Ford brand, Farley added
In late May, Ford said it had 70,000 orders for the Lightning.
*Ford tweet on F-150 EV
— Ford Motor Company (@Ford) April 26, 2022
“I would say what we’ve learned so far, is that the customers are largely new to Ford, but they aren’t new to the segment’
These are customers who really like these silhouetted vehicles. What is really interesting for me is some would portray the full-size truck industry as kind of a conservative customer, explained Farley.
The extended range,
battery-powered Lightning promises 10,000 pounds of towing capacity, over the air software updates and the ability to power your home via backup power capability. This version, which starts at around $50,000 boasts a 300-mile range on a charge,
Meanwhile, it’s unclear when the all-electric Tesla Cybertruck will go into production as Elon Musk focuses on securing supplies of batteries and chips for its mass market sedans.
Amid a boom in new car demand, Ford also lifted its full-year adjusted operating profit guidance by about $3.5 billion to a range of $9 billion to $10 billion.
Sales volume in the second half of 2021 is seen rising 30% as Ford anticipates a better flow of semiconductors after shortages for most of the year.
*Ford shares rose 5% in pre-market trading last week as investors embraced the orders for the Lightning and an upcoming hybrid pickup called the Maverick.