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Grammarly, the next startup to embrace the A.I

Grammarly, one of a handful of US startups to reach such a lofty valuation, is set to release a new AI product next month.

Grammarly, the creator of a popular writing assistant, is replacing its chief executive officer and launching a new artificial intelligence tool — Silicon Valley’s latest foray into the fast-growing sector of technology that can generate text, photos, and videos.

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Rahul Roy-Chowdhury will become Grammarly’s CEO starting May 1, the company said Tuesday. Roy-Chowdhury, who had been global head of product, will replace Brad Hoover, who will stay on as a board member.

“The energy around AI is so palpable,” Roy-Chowdhury said. “We’re seeing a groundswell of support for this problem for how we can communicate.”

The startup’s new product, called GrammarlyGO, is set to be released in April. It will analyze context to create and suggest wording for various scenarios based on a text’s level of formality and tone, according to Roy-Chowhury, who led the team behind the product.

While Grammarly has primarily focused on the revision phase of composition, GrammarlyGO will offer feedback on what kinds of questions to ask and what information may be useful to include. Roy-Chowdhury touted the company’s years of experience in responsible AI development, including work to remove bias in underlying data, as a differentiator in a market with many entrants.

Other services from Google to Snapchat have announced AI chatbot tools aimed at seizing an opportune moment in the wake of OpenAI Inc.’s success with ChatGPT, which drew a $10 billion investment from Microsoft Corp.

Grammarly became one of the most valuable unicorns in 2021 when it was valued at $13 billion in a funding round