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Nvidia Unveils New Chips to Boost AI Use

Nvidia says new products enhance video games and editing tools

Nvidia Corp., whose chip technology dominates in data centers used to create artificial intelligence software, announced new products to help the personal computer industry lure consumers with “AI PCs.”

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Chipmakers has benefited from intense demand for AI technology

Nvidia unveiled three new desktop graphics chips with extra components that will let gamers, designers, and other computer users make better use of AI on their machines without having to rely on remote services accessed over the internet.

The chips, updated versions of existing offerings, will be offered at a “great new price,” the company said Monday in a presentation at the CES trade show.

  • Nvidia now claims its graphics chips are the best engines to power the new types of laptops and desktops.

The new GeForce RTX 4080 SUPER will get more processing cores and faster memory. The new chip will also power games with ray tracing building an image by calculating the path of individual rays of light – at 4K resolution.

Paired with new software and optimizations of AI models that Nvidia is also releasing, the products will offer an “order of magnitude” improvement over machines that are powered by Intel chips, according to Justin Walker, an Nvidia vice president.

Nvidia’s stock rose as much as 5% in New York trading Monday, taking it back above $500 a share to a record high. The stock more than tripled last year, giving the company a market value of more than $1 trillion.



Image: Nvidia