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Samsung sticks with Google search engine, amid Bing’s AI boost

AI spurs the search engine competition! 

Samsung Electronics suspends internal review that contemplated changing its smartphones’ default search engine from Google to Microsoft’s Bing

Tweet on Samsung smartphone search engine


Samsung, the world’s largest smartphone maker, has suspended an internal review that had explored replacing Google with Bing on its mobile devices, the people said. The potential switch would have swapped out Google as the go-to search engine on Samsung’s “Internet” web-browsing app, which comes preinstalled on the South Korean company’s smartphones.

Any imminent breakup would have handed Bing a coveted victory in a search-engine space that has long been dominated by Google.

This year, Bing gained some fresh momentum as it adopted the features of ChatGPT, the chatbot that has surged in popularity and is run by Microsoft-backed OpenAI.

Google, Microsoft and Samsung declined to comment. The prospect of Samsung’s search-engine changing from Google to Bing was reported by the New York Times last month.

The South Korean tech giant initially deliberated a search-engine switch, thinking that it wouldn’t substantially change the status quo since the majority of Samsung smartphone users don’t use its in-house Internet app, according to people with knowledge of the discussions.

  • Most users opt for other browsers including Google Chrome, which also comes preinstalled on Samsung phones, they said.

Samsung shipped roughly 260 million smartphones last year, according to tech-market researcher Counterpoint Research, accounting for roughly one-fifth of the worldwide total. Google has served as the default search engine on Samsung’s smartphones since its first model—the Galaxy S—was launched in 2010.

Google’s search engine, the world’s most-visited website, currently accounts for roughly 93% of searches on computers and mobile devices, while Bing accounts for about 3%, according to the latest tracking data from Statcounter.


Source: WSJ
Image: Samsung