Move comes after company reported disappointing earnings and less than four months after the drone was launched!
Snap Inc. set to cut the development of its Pixy flying selfie camera less than four months after launching the product publicly, according to people familiar with the matter, becoming the latest technology company to adjust product plans during the economic downturn.
Tweet on the snap drone ‘Pixy’
@Snap to halt the development of the flying Selfie Pixy Drone!
— The_Journalbiz (@the_journalbiz) August 18, 2022
Pixy is a small drone that takes off and lands in the user’s hand, designed exclusively for taking selfies
It was introduced at the end of April during Snap’s annual partner summit
Snap Chief Executive Evan Spiegel recently told staff during a regular question-and-answer session of the decision around the Pixy drone.
The effort to halt further development of the project is part of broader reprioritization of company resources, Mr. Spiegel told staff today, ( more to follow on snap latest)