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Twitter Offers Advertisers Generous Incentives!

Advertisers booking at least $500,000 in incremental spending would be matched, up to a $1 million cap

Twitter faces pressure to lure back advertisers that quit the social-media platform since Elon Musk acquired the company.

Tweet on new incentives by Twitter

WSJ reports on Twitter Incentives plans

Twitter Inc. is offering advertisers incentives to increase their spending on the platform, according to people familiar with the matter, an effort to jump-start its business after Elon Musk‘s takeover prompted many companies to pull back.

Twitter offered advertisers incentives as generous as matching their ad spending, according to a company email to ad agencies viewed by The Wall Street Journal.

Twitter is facing pressure to lure back brands that quit the platform or reduced their spending since Mr. Musk acquired the company in late October. Advertisers have expressed concerns about Mr. Musk’s approach to content moderation and account suspensions, among other issues.

Under the new Twitter plan, advertisers who book at least $500,000 in incremental spending will qualify to have their spending matched with a “100% value add,” up to a $1 million cap, according to the email the Journal viewed. Smaller amounts of spending would qualify for a lower matching amount.

This offer is valid for advertising that runs before the end of the year, according to WSJ

Advertising makes up about 90% of Twitter’s revenue.