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Digital Transformation

The definition of digital transformation.

Digital transformation is the process of using digital technologies to create new or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.

This re-imagining of business in the digital age is in fact digital transformation. As the trends and consumers behavior are slowly shifting to touch and scroll phenomena, with it, the way of life as we once knew it, the business and about everything is interlinked within digitization, all in one apps that are easing the way of doing businesses and connecting millions across the globe

It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you plan your business project, revenues and engaging with customers.  As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to re-imagine how we do business — how we engage our customers — with digital technology serving as a facilitator or online bridge of customer and business as well as coworkers interaction gets intertwined all in one, web clouds and services.

How to facilitate digital data to simplify our work.

Digitization isn’t about changing how you do business, or creating new types of businesses, but rather upgrading the current one while improving to do things interaction, faster and better now that data is instantly accessible and not trapped in a file cabinet or archived.


Customers service through digital innovation.

Today’s customers are connected and empowered by the digital era. They’re connected 24/7, and increasingly want and expect that same around-the-clock access to the companies they do business with. The key drivers behind this change in consumer behavior are without a doubt 4 key factors;

User friendly experience of Mobile devices

  • Diversity of Social apps ( Instagram, tik-tok Facebook, twitter)
  • Reliability ease of use or all in one ( store, interact, buy and sell portfolio)
  • One smartphone as your unique ID ; serving as avatar, digital ID, personal wallet and
  • Ease of access to entertainment and working criteria ( ZOOM, NETFLIX)

Latest Meta’s findings and analysis from the Facebook-commissioned research study by Deloitte that examines how SMBs have changed their digital strategies since the COVID-19 pandemic began,  find out that 4 out of 5 Small businesses expect to adapt and increase their use of digital tools going forward. And that how the technology has significantly changed their expectations of how companies should interact with customers. More specifically, 73% of customers prefer to do business with brands that personalize their shopping experience, according to the Harvard Business Review.

On the other hand Salesforce’s research also reports that 57% of consumers said it’s absolutely critical or very important for companies they purchase from to be innovative. Otherwise, they might just look for new companies to buy from: 70% of respondents said new technologies have made it easier for them to take their business elsewhere.

AI as a key role in the digital transformation

Bringing artificial intelligence into your service organization is a prime example of the power of digital transformation. AI-powered chatbots that answer simple customer inquiries serve as a welcoming presence on your website, reducing the time customers have to wait to reach an agent.

Deploying chatbots to handle level one inquiries also frees up service personnel to spend time on more sensitive cases. AI-powered bots can serve as the entry point into intelligent case routing systems. When a customer’s query is too complex for the chatbot to handle, natural language processing helps map the question to the best available expert to resolve the situation.

Examples of digital transformation across industries.

We’ve talked a lot about specific examples of digital transformation in marketing, sales, and service. All digital transformations start with the move from analog to digital — that is, taking information off the paper and putting it into the digital realm. From there, these basic ideas apply to all businesses and industries:

  • Digital transformation has taken over the entire manufacturing industry
  • (Data plays a crucial role in the digital transformation of the transportation industry)
  • Hospitality/Tourism (renting or booking an apartment or a room through apps; Airbnb, Booking, Trivago, Expedia
  • Health Care (Teladoc Health, Signify health)
  • Financial Services (square, shopify, apple)
  • Education (courser, stride, zoom)
  • Media (all the major media are online now)