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Rihanna’s Savage X Fenty brand exceeds $1 billion value


  • Rihanna first debuted her inclusive lingerie line in 2018

Forbes reported that the Popstar singer’s ‘Savage X’ Fenty lingerie brand is now worth well over $1 billion. The company recorded revenue growth of more than 200% last year.

It also “increased its active VIP member base by more than 150%,” the company said in a statement

  • The good news comes just days before Rihanna’s birthday on 20th February

Furthermore, Riri and French luxury conglomerate LVMH reaffirms that;

“LVMH and Rihanna pursue their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem focusing on cosmetics, skin care and lingerie,” LVMH and Rihanna said in a statement for Voguebussines

The singer who turned fashion superstar made history when she inked a deal with LVMH in May 2019, becoming “the first woman to create an original brand at LVMH ” according to N.Y Times

  • “In just 3 years, Savage X Fenty has achieved remarkable success by disrupting the intimate’s category,”

Riri is reported to be working on new line of Fenty for Valentine’s Day campaign, that will, very well serve reaching a milestone of 2$ Billion market valuation, just weeks before Kim’s Skims hit the 3$ billion, according to thejournabiz projections.




source: Forbes/Voguebussines/NYT
Photo credit: offical Riri instagram account