Lost your password?
Don't have an account? Sign Up

Elon Musk, the myth behind Tesla’s successful story!

TheJournalbiz Editorial
Contributing authors:

Today, six years ago Tesla’s Model 3 hit the global market, and Elon Musk claimed via a tweet that the greenest friendly and powerful car is available world-wide, consumers took Elon’s tweet very seriously, and the rest is history

The Tesla and SpaceX chief executive, has a cult social media following, that has never been seen before in the modern world.

His ability to influence the auto-industry, by promoting his niche brand TESLA is beyond any advertisement reach.

Furthermore, his tweets influence crypto markets too, and Musk’s tweeter account alone is considered to be the sole media platforms of Tesla’s online advertisement, arguably making Elon Musk the most powerful influencer in the world, as almost everything he tweets, becomes a trend in tweeter!

Six year ago, model 3 came and took the world by storm, for this occasion alone Thejournalbiz wrote an editorial style Timeline, and, ironically as it may seem, it all started from a single tweet!

Elon MUSK’ tweet in 2015 revealing the production of Model 3


Timeline on Tesla’ model 3;

  • September 2015- Elon announced that the Model 3 would be ready within 2 years’ time
  • January 2016- Tesla indicated that the unveiling would be on March 31, 2016.
  • February 2016,- Musk said that the first official pictures of the car will be revealed and available  for pre-order on 01 April 2016

On the morning of March 31, 2016,

tens of thousands of people waited in lines to place order, as the Customers were first able to reserve a car at Tesla stores or online with a refundable deposit of US$1000, twenty-four hours after opening reservations, Tesla sale surged;

  • April 2 2016-Tesla had advanced orders for over 180,000 model 3,
  • May 15, 2016- Tesla said the number of net reservations totaled  377,000
  • December 11,2016:  Musk clarified there were a net of 455,000 reservations outstanding for Model 3, and an average of 1,800 reservations were being added per day!

Today, Tesla Model 3 is the bestselling EV car worldwide!

According to Tesla’s vice-president Robin Ren, China is the second-largest market for the Tesla’s model 3 after the U.S. without prior endorsement or paid advertisement!

Unlike other traditional style auto-makers

Tesla does take a different approach to marketing. Elon Musk, the company CEO, makes a big impact on Tesla’s visibility, via his tweeter account

However, this couldn’t be possible without having a product worth telling others about. This is where Tesla excels twofold, online visibility and on the road identity

According to Cleantechnica, Tesla took two out of the top five spots in best-selling electric vehicles globally.

Here are the top five results:

  1. Tesla Model 3– 500,713 units
  2. Wuling HongGuang Mini EV- 424,138 units
  3. Tesla Model Y– 410,517 units
  4. VW ID.4 121, 631 units
  5. BYD Plus PHEV- 111,553
*Cleantechnica chart on world EV sales

In addition,

Tesla became the most preferred vehicle in EU market too, stats from Jato automotive research consultancy show that the trend is on the upper trajectory

*Jato chart on EV sales in EU 

Few days ago,

Tesla opened the Gigafactory in Berlin-Brandenburg, for what is considered to be Tesla’s first manufacturing location in Europe and most advanced, sustainable and efficient facility yet, facts cited by Tesla

*Tesla tweet on Giga Berlin

The last, but not least important for Tesla,

The Cybertruck ‘dilemma’ as it was postponed for second time in a row, after rumors circulated that the Cybertruck was being pushed back again, Elon Musk immediately tweeted that Tesla would not be launching any cars in 2022.

That alone indicates that the Cybertruck won’t be arriving until 2023 at the earliest, as the delays were pinned on the supply chain issues, which have been affecting the automotive industry throughout pandemics.

Musk took to his tweeter the ‘hot topic’ of Tesla’s stock split, and the initial reaction was positive, from both analysts and retail investors who are looking at any possibility to be part of the most successful story in auto-industry.



editorial by @thejournalbiz

Photo:Tesla Inc.