Jeep has unveiled a new all-electric version of its iconic Wrangler SUV, but consumers will have to wait to purchase one.
Jeep debuted the Wrangler “Magneto” as a concept vehicle, as a highlight of it’s custom product, typically built by automakers to gauge customer interest and indicate that the future direction of a brand is indeed EV
“It’s a sustainable, stealthy, rock-climbing force,” Jim Morrison, vice president of the Jeep brand, said during a media event. “It’s a zero-emissions concept vehicle with Jeep 4×4 capability taken to the next level.”
*JEEP tweet on new EV Concept model
— Jeep (@Jeep) April 8, 2022
Jeep executives have said every Jeep will offer new form of electrification,
as the company recently started selling a plug-in hybrid electric version of the Wrangler under a new “4xe” moniker, a play on the brand’s off-road reputation combined with electrification.
- Plug-in hybrid electric models have batteries like EVs but also still have a traditional internal combustion engine
The Magneto was unveiled alongside several other custom or concept vehicles for the Jeep Easter Safari, an annual off-road event for the brand in Moab, Utah. Bloomberg reports