Streaming giant Netflix has put an immediate “pause” on its involvement in the Russian TV and film market!
In the face of growing public pressure to reconsider its presence in the country.
A person close to Netflix confirmed to Politico that the company has “paused all future projects and acquisitions from Russia” while the company continues to assess the “impact” from Russia’s invasion of Ukraine.
The decision means that the four Russian-language series, that had been in either production or post-production will now be discontinued. until further notice, livemint reports
*Mint tweet on Netflix latest announcement
— Mint (@livemint) March 3, 2022
This includes the series;
“Anna K” , “Nothing Special,” while series “Zato” created by Belarusian filmmaker Darya Zhuk, and the series”Untitled” will cease with immediate effect!
Ahead of Netflix’s decision, there had been an outburst of public outrage on social media, at the company’s reticence in committing to adopt a coherent stance on Russia amid Russian forces’ continuing advances into Ukraine.
On Twitter, the hashtags #netflixstopsupportingrussia and #CancelNetflix had attracted thousands of retweets.
Users posted screenshots of their interactions with Netflix’s customer service team.
Netflix has in the past heavily invested in the Russian market, as part of local partnerships, for example with the country’s National Media Group (NMG)