YouTube is looking set to add NFT features for its video creators, CEO Susan Wojcicki wrote on Tuesday.
- Several of YouTube’s fiercest rivals have already jumped on the trend.
- Twitter recently began letting users post NFTs as profile photos and
- Instagram is reportedly working on a similar offering, according to the Wall Street Journal.
Although Ms Wojcicki didn’t say exactly what her team is planning, or when, it marks the first time that Youtube approached the NFT trend
*Reminder that NFTs are digital tokens that represent ownership of digital assets, like art, that people can buy or sell.
YouTube is home to the largest creator economy, where many so called ‘video stars’ can earn money beyond advertising, adding tools like fan payments and e-commerce
“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to grow as a brand and enhance the experiences creators on YouTube,” she wrote in her annual letter to creators this week. WSJ reports
In her letter, Wojcicki also mentioned YouTube’s priorities, and they are;
(shorts, the CEO wrote, has claimed over 5 trillion video views since its debut in late 2020)